About Me
I’m a hands-on creator, product designer, and AI-focused product builder driven by authenticity, simplicity, and a deep connection to the ocean. My work lives at the intersection of physical products, digital experiences, and emerging technology — where creativity meets real-world function.
With a background in environmental science and years of owning the full product lifecycle at Mantarian Designs, I’ve led everything from user discovery and prototyping to manufacturing, UX, and e-commerce optimization. I’m naturally observant and detail-oriented, and I thrive in iterative, feedback-driven environments where ideas are tested, refined, and improved in the real world.
More recently, I’ve expanded into AI product development — designing AI-powered concepts, defining product requirements, testing prompts, and evaluating success through usability, accuracy, and engagement. I enjoy translating human needs into clear product direction, whether that’s a physical surf product or an AI-enabled workflow tool.
Surf culture and sustainability strongly shape how I think and design. Through projects like Mantarian Designs, I focus on natural materials, functional design, and responsible product decisions that respect both performance and the planet.
I value flexibility, craftsmanship, and systems-level thinking — always learning, experimenting, and building meaningful products that reflect the lifestyle and values I stand behind.
Product & Experience Design
Crafting meaningful products at the intersection of digital precision and hands-on craftsmanship — from surfboards to web experiences.
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